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Then, if results start to drop after a while, you can choose to switch back to manual bidding. 8. If necessary, change the default location targeting In Google Ads, the default option for location targeting is people in your physical location. people in your area. If you're targeting the UK, that means you're targeting people in the UK, people interested in the UK, or people using the UK version of Google.

Obviously, the most important location setting is the people who appear Bosnia and Herzegovina number dataset frequently at the target location. 9. Use negative keywords strategically Unless you are promoting a free version of your product, you should add the negative keyword “free” to your campaign so people don’t see the free version of your product. However, Google is matching searches in different languages. For example, you are targeting a marketing campaign across Europe. Then, if people search for your English keyword in Spanish, Google may still match that keyword.

But you need to include the word “free” in Spanish as a negative keyword. Use ChatGPT to provide you with a list of “price-related free” words in all the languages ​​of your target location, then use them as negative keywords. So just add the word "free" as a negative keyword to phrase match in your campaigns across Europe. This means that while you've been denied any free English searches, you'll also get it if Google decides to translate it.