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Soothing ASMR sounds juxtaposed with adorable cat-related imagery — but they had a significant impact on Sheba’s target audience. The campaign helped paint the brand as relatable, elegant, and caring — a perfect combination for appealing to animal lovers who adore their pets. And you can bet they remembered Sheba the next time they found themselves shopping for cat food. SHEBA AM STORIES. THE MOST SLEEP-INDUCING JOURNEY EVER Dollar Shave Club While tapping into negative emotions related to a potential.
customer’s pain points is always a powerful approach, it’s essential to realize that you can ICTP Conference 2017 do so without leaving the customer feeling negative. This ad from Dollar Shave Club is a perfect example of how to do this successfully. The brand accomplishes this by addressing common shaving-related frustrations — like how expensive decent razors can be — in a humorous, upbeat context that leaves the viewer feeling anything but negative. The audience is left genuinely feeling like Dollar Shave Club just might be the solution they’re looking for: a company that understands where they’re coming from and cares about saving the day.
Free Gift Dollar Shave Club Full HD,x Cadbury’s Taking a page from the same book as Coca-Cola, Cadbury successfully brightened Easter for its British and Irish customers with a fun virtual egg hunt that helped distant loved ones feel more connected despite the continuing pandemic. Participants had the opportunity to hide a virtual egg for free anywhere in the world via a Google Maps-supported augmented reality app. If they wished, users could also purchase one of four limited-edition eggs, using the app to “hide” the egg for a loved one.
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