Digital marketers and business owners

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Recognising this gap early on in the business, ePresence has always focused on bridging the digital divide by intertwining human values with cutting-edge digital strategies. This ‘Keeping it Human’ philosophy underscores ePresence’s dedication to personalised digital strategies. “We help the companies we work with marry the best of technology with the timeless values of genuine interaction”, adds Mr Brennan. “We like to think of ePresence as
a digital marketing leader with a heart.

With regard to digital marketing in a time of AI, Brennan is excited about the possibilities AI presents when integrated with the human element. “Emotions and real-life experiences are what sell. The human ability to connect through emotions is unique. AI can help us better australia mobile phone number predict customer behaviour and anticipate their needs. This means that marketing can become more empathetic, efficient, and customer-centric, harnessing the power of AI to enhance, rather than replace, the authentic human connection.”Looking ahead to the future of digital marketing, Brennan predicts a larger lean toward consumer-led ethical standards and a greater emphasis on personalisation and user experience.



Consumers are increasingly aware of the digital privacy and ethical issues associated with online activities. High-profile data breaches, scandals involving tech companies, and media coverage have raised awareness and concerns among the public. “ need to keep in mind the impact this could have for them”, says Brennan. “This is the number one threat to any business’s online reputation. Customers simply won’t
trust brands that don’t value their privacy.”