Common mistakes when writing Title tags

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In some cases, a poorly written title tag can cause Google to display a completely different title than you intended.

Unfortunately, there is no guarantee that Google's version is better.

Additionally, while Google's rewriting france email list doesn't necessarily impact your rankings , it may change your page's click-through rate (CTR).

Some of the most common mistakes you can make when writing title tags are:

Missing <title> element
This is pretty simple. If you don't specify a title tag in your HTML code, you don't have a title. In search results, Google will invent a title for your site based on the content on the page.

To quickly find missing title tags, use the Site Audit tool to perform an audit.

Then go to the Issues tab of your report and filter for "title" errors in the search bar.

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Click on the "X pages have no title tags" error to get a complete list of pages with missing title tags.

Repetitive or standardized text
Title tags should tell the user what type of page they are clicking on . So if you own an event space and include words like "tickets," "seating," and "tour dates" in every title tag on your site, Google will likely rewrite your title.

Incorrect example: United Center home page

How to fix it:  Tickets & Events | United Center - Chicago, IL



The correct example includes keywords that are only relevant to that page. Instead of including basic terms, it includes the topic of the page (tickets and events) plus the name of the venue and the city.

If you have already run a site audit to identify missing titles, the same report also lists pages with duplicate titles.

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Click on the "X duplicate title tag problems" error to get a list of pages on your site that have this error.