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Although GTM is a Google product, it is not limited to use with tags from other Google services. You can use it to manage many third-party tags, including Bing Ads, Crazy Egg, Facebook Pixel, and more. If the template's tags don't exist in GTM, you can create them using your own custom code.
Tags created in GTM are loaded asynchronously.
Another problem with putting tags directly into your source code is that they can slow down your site if they fire synchronously. When tag sync fires, one tag loading slowly will slow down all the other tags waiting for it. The longer a website takes to load, the colombia whatsapp data more likely it is that people will leave without doing anything. But tags created in GTM are loaded asynchronously by default, meaning each tag can fire when ready. If you need to control the order in which tags fire, GTM has features that allow you to adjust tag order and firing priority. But it’s worth noting that GTM’s impact on site speed can be a complex issue, and it’s still possible for incompatible tags to impact load times.
GTM is available for AMP websites and mobile apps.
You're not limited to using GTM on a standard website. GTM can also be used to manage tags for AMP websites and mobile apps. Using GTM with an AMP website or mobile app is similar to using GTM with a regular website, but there are some differences. For the purposes of this guide, we'll focus on using GTM on the web.
Labels and GTM components
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