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How many activities of your marketing strategy are dedicated to retaining existing customers? Let us know with a comment in the box below! And to receive updates directly in your inbox, subscribe to the Fontimedia blog. Conversion rate from MQL to new customers To measure the quality of leads the marketing team is producing, it's important to look at the percentage of marketing qualifie leads that actually become new customers. Let's take an example to understand how strategic this data is: company.
A generatesleads per month and on of these become customers, while company B generates of which become wedding photo editing service customers. If on paper it seems that in company A the marketing team performs better, the numbers in company B demonstrate the opposite, because these are the right contacts, more qualifie and more likely to purchase. Conversion rate from site users to leads In this case we are talking about a fairly standard indicator of the effectiveness of the marketing strategy: how many site visitors is it able to convert into leads.
In a well-designe and optimize inbound program, the conversion rate is one of the statistics to be analyze at least once a month. Total number of visits to the site The people who visit the company website are undoubtedly what is represente as the highest and largest part of the marketing funnel, the top of the funnel. If potential customers can't find you on the web, you are effectively invisible, like a shop that no one can find because it doesn't have access from the street. More users on the website means more opportunities to fill the database with valid contacts and increase company revenues by following the strategies we have describe throughout the article.
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