ROI of the costs of the event you have organized

ShapanM33Q

Pharmaceutical and Para pharmaceutical: why align marketing and sales The value of information in pharmaceutical and par pharmaceutical sales New marketing scenarios for the pharmaceutical and health sector 3. Understanding end patients thanks to social media Understanding the needs of the end patient is the key to differentiating yourself within a market. In the pharmaceutical and par pharmaceutical fields, social media will play a fundamental role in many aspects: Segmentation Education I listen Behavior analysis Social media is becoming an integral part of clinical research and reducing time to market . Thanks to this channel, pharmaceutical and Para pharmaceutical companies can have a better understanding and knowledge of the effects.

That therapies have on end patients and evaluate their level of satisfaction. Social networks, therefore, will increasingly play a fundamental role in market research and in the development of new strategies that are able to keep up with market changes. However, everything starts seo expater bangladesh ltd with an effective content strategy . Several companies such as Johnson & Johnson, Novo Nordisk, Pfizer, Novartis and Bayer AG are already actively using them for this very purpose. 4. Webinars from industry experts will drive ROI Every self-respecting marketer has a single goal in mind: to generate a satisfactory ROI. Webinars by industry experts, better known as Kol webinars.



Key Opinion Leader webinars will record a lower growth than other channels of around 9% but will be decisive in terms of return on investment. It is no coincidence that, according to a survey carried out by Fierce Pharma , more than 100 pharmaceutical and par pharmaceutical companies operating globally identify this channel as the best source of results. Pharmaceutical and par pharmaceutical marketing: 2018 trends 5. The growth of third-party platforms Doctors, prescribers and pharmacists tend to trust the information conveyed to them by medical representatives less and less. For this reason they seek objective information and direct comparisons with online colleagues.